Deep Travel Reports

Are you a travel brand, destination, or industry professional trying to understand and connect with today’s discerning and valuable travellers?

The old rules of travel marketing and communication designed for mass market tourism, are obsolete. In a world defined by overtourism and a demand for more authentic experiences, travellers are no longer guided by checklists or standard itineraries. They are searching for purpose, and their mindset has created a new, rapidly growing market.

The 2025 Deep Travel Report by One Planet Journey is the first-of-its-kind guide to this $520 billion market. And this is much more than a report. See it as your roadmap to a more profitable and purposeful future, based on extensive research and on the ground insights.

Download the report to discover:

• The true market size of deep travel and how to tap into its explosive growth.
• A profile of the deep traveller, including a breakdown of eight distinct sub-segments and their unique behaviours.
• Actionable strategies to create authentic, high-value experiences that resonate.
• Exclusive insights and expert statements from leading travel professionals who are already shaping the future of the industry.

Get the insights you need to attract this coveted audience and future-proof your business.